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Food porn: sensuality on a plate

A cheeky word which we shouldn’t be embarrassed of: “food porn” is the representation and sensual celebration of a life pleasure, such as food, which doesn’t embarrass at all. This mania, which became a tendency in the last years, proves how the image of food can actually provoke a strong desire.

The fact that sight is so important at the table is nothing new, but the diffusion of cellphones with camera and the immeasurable social networks’ success gave birth to an uncontrollable need to picture the “perfect dish”, sharing it instantaneously on every platform.

We see all the time pleasurable snap-shots of captivating appetizers, tempting first courses, juicy second courses and creamy desserts. The only sight of these delicacies makes us drool, being seduced by the sensuality of food. Although a picture can’t transmit the taste and smell of a dish, our brain’s reaction to it is so powerful that it unleashes the exact same sensations that we would have felt in front of that dish, but the consciousness that it’s only a picture puts in motion the unstoppable desire of tasting that delight. This is the real identity of food porn: the desire of materializing what we can only perceive with our eyes, therefore it becomes comparable to pornography.

It is impossible to precisely quantify the success of this phenomenon, but we could get an idea of it just by searching #foodporn on Instagram, the social network that more than any other spread this trend. The result is sensational: almost 91 million posts of videos and pictures posted only on this “channel” !

Foodporn is successful because everyone likes good food, and if it looks good it’s even better. It is also preciously useful: keeping a memory of the many dishes to see, which had though short life and were consumed right after the snap-shot!

(Giacomo Schirò)

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